Bloom power is out of the box

"powder-to-power"

Bloom Energy claims that it will be an unstoppable force in the alternative energy business and its got huge corporate support.

The future of energy is now, says Bloom Energy. At a press conference today, it unveiled its surprisingly small fuel cell "solutions" boxes. The so-called "Bloom Energy Servers" – which are about as tall as an adult male – can use virtually any hydrocarbon fuel (methane, propane, ethanol, gasoline, liquified coal) and produce energy twice as efficiently as a coal plant. Bloom Energy is trying to revolutionize the power generation industry – the key is cutting out the middle-man (power transmission) and embracing a modular design akin to servers, the backbone of the internet.The company's fuel cell boxes are composed of ceramic (sand derived) discs and special ink. It garnered attention earlier this week when it was featured on the CBS news program 60 Minutes. While many alternative energy startups have struggled to find financial backers, it already has publicized major support from some of the tech industry's biggest names -- Google, eBay, Fedex, Staples, and Walmart.

The result he obtained was a fuel cell that went from "powder to power" and was "twice" as efficient as traditional power plants due to the on-site scheme eliminating grid losses.

The power is continuous and flexible, unlike solar or wind energy. As Mr. Sridhar describes, "This is not when the sun shines, this is not when the wind blows... that's how this little piece of sand is different than what's been done before.